Interpretation: Most of the people are attracted towards neighbourhood stores for shopping but about 12% of the youngsters and 13% of the other age group do not prefer shopping in neighbourhood stores.ĥ. Do you prefer shopping in neighbourhood stores rather than malls? Yes 26 18 14 17 Only 8% people of age group 35 to 45 years and 45 years & above do not feel safe in malls.Ĥ. Interpretation: This chart shows that most of the people feel safe while shopping in malls. Do you feel safe while shopping in malls? Yes 38 19 16 19 Interpretation: This figure shows that people of 15 to 25 years are more satisfied with the approach of retailers in malls whereas all the other are more satisfied with the approach of retailers of neighbourhood stores rather than malls.ģ. Approach of retailers is better in malls or other neighbourhood stores? Malls 20 9 8 7ġ5-25 years 25-35 years 35-45 years 45 & above Least inclination can be seen towards promotional offers. Interpretation: Married respondents are more attracted towards special discounts, other offers, festive offers and season sale whereas unmarried are also inclined towards special discounts then for other offers, season sale, promotional offers & festive offers. (D) Promotional Special Married Unmarried Next they are inclined towards other offers and then season sale, festive offers and promotional offers. Interpretation: Most of the males as well as females are attracted to special discounts. Other Festive offers Season sale Special discounts Promotional offers 0 Businessmen also prefer to buy during special discounts whereas servicemen are attracted towards season sale and other offers. Interpretation: According to above analysis, students are most inclined towards special discounts. Interpretation: The above graph shows that people of all age are inclined towards promotional offers. When do you prefer shopping in malls? OR What is the approach of customers towards various sales promotion offers? (A) Interpretation: The above graph shows different products purchased by married and unmarried people.ġ. Interpretation: Males mostly prefer to buy clothes, food items and music whereas Females prefer buying clothes, food items, households, footwear and cosmetics. O the r 4 9 2 6 Bo o ks 7 5 32 Househo lds8Įle ctro nics4 3 32 Fo o tw e ar 12 7 3 5
(B) Clothes Food Student Service Business Other
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